Almost 50% of businesses feel ‘worse off’: Roy Morgan

In a recent survey conducted by Roy Morgan, it was revealed that nearly 50% of businesses are experiencing a decline in their overall performance. This significant finding sheds light on the current challenges faced by businesses in today’s volatile market. In this article, we will delve deeper into the reasons behind this decline and explore potential solutions to help businesses overcome these difficulties.

The Impact of Economic Conditions

Economic instability affecting business growth

The study conducted by Roy Morgan indicates that the current economic conditions have had a considerable impact on businesses. Uncertainty surrounding global markets, trade tensions, and fluctuations in consumer spending have created an environment of instability. This has resulted in many businesses experiencing a decline in their performance, with approximately 50% reporting feeling ‘worse off.’

Reduced consumer confidence

Another key factor contributing to the decline in business performance is the reduced consumer confidence. The economic uncertainties mentioned above have led to a decrease in consumer spending. As a result, businesses across various sectors are witnessing a decline in sales and profitability.

Technological Disruption

Digital transformation challenges

Technological disruption is another crucial aspect affecting the performance of businesses. The rapid advancement of technology has transformed the business landscape, and companies that fail to adapt are being left behind. With the rise of e-commerce, businesses must navigate the challenges of online competition, changing consumer behaviors, and digital marketing strategies. Failure to keep pace with these changes can result in a significant negative impact on business performance.

Cybersecurity threats

As businesses embrace technology, they also face the growing threat of cyberattacks. With the increasing prevalence of data breaches and hacking incidents, businesses are at risk of significant financial loss and reputational damage. This added pressure can further contribute to the feeling of being ‘worse off’ among businesses.

Rising Costs and Regulatory Challenges

Increasing operational expenses

Businesses are grappling with rising operational costs, which further exacerbate their challenges. Factors such as increased labor costs, rising energy prices, and inflationary pressures put additional strain on businesses’ profitability. These mounting expenses often result in reduced investment in growth initiatives and hinder overall business performance.

Regulatory complexities

Compliance with regulatory requirements has become increasingly complex for businesses. Changes in legislation and regulations across different industries demand a significant amount of time and resources to navigate. This diversion of attention and resources from core business operations can lead to a decline in performance.

Strategies to Overcome Challenges

Embrace innovation and digital transformation

To navigate the challenges presented by technological disruption, businesses must embrace innovation and digital transformation. This involves investing in the development of digital capabilities, leveraging data analytics, and adopting new technologies to streamline operations and enhance customer experiences. By staying ahead of the curve, businesses can position themselves for long-term success.

Enhance cybersecurity measures

To mitigate the risks associated with cybersecurity threats, businesses must prioritize the implementation of robust cybersecurity measures. This includes investing in advanced security systems, conducting regular risk assessments, and providing comprehensive training to employees. By proactively addressing cybersecurity risks, businesses can safeguard their data and protect their reputation.

Optimize cost management strategies

Businesses should adopt effective cost management strategies to counter rising operational expenses. This can involve evaluating and optimizing internal processes, exploring alternative suppliers, and implementing energy-efficient practices. By identifying areas of potential cost savings, businesses can improve their bottom line and regain financial stability.


The survey conducted by Roy Morgan has shed light on the challenges faced by businesses, with almost 50% feeling ‘worse off.’ Economic conditions, technological disruption, rising costs, and regulatory challenges have all contributed to this decline in performance. However, by embracing innovation, enhancing cybersecurity measures, and optimizing cost management strategies, businesses can navigate these challenges and position themselves for future success.

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